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CLIENT: LEGO Club | LEGO Magazine
CHALLENGE: Layout and design for žWhat's New at Lego.comÓ Tried to develop synergy between the web content of club and the magazine content by printing club codes in the magazine, syncing up monthly features, creating a newsletter, and a calendar of events.
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CLIENT: Book of the Month Club | 2001 Christmas Catalog
CHALLENGE: Layout and template design for the cover and interior spreads for the Christmas catalog. The idea for this catalog was to come up with a list of possible eccentric personas which a person might find on their Christmas list and might not know what to give them for a gift. The characters were illustrated and the editorial staff wrote suggestions of books that might work as a good gift for each "Hard-to-Shop-For" persona.
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CLIENT: Conde' Nast Publications
CHALLENGE: Layout and design for a variety of magazines dealing with fashion, fitness and women's health issues. Designed features and front of the book and back of the book stories. Worked closely with Editors and Art Directors in order to pinpoint the message of the stories being featured and create an interesting vehicle for presentation within the constraints of the magazine structure.